When writing your personal ad, there are certain proven principles that can be used. They are simple enough to follow yet very effective and you will surely have a positive response.
First is HOOK
Hook is to attract attention. Two ways to apply this simple principle to your profile headline: Using Self Interest Headlines. Headline focuses on benefits that will interest the reader. It telegraphs the benefits that they will receive if they stick around. Next is Using Curiosity Headlines. This type of headline arouses the readers’ curiosity so they are compelled to read further.
Second is Build Up
You have a great headline, now you want to keep the reader interested. This is the main work of your dating profile. This is where you show your personality and sell your best self. The idea is to show your personality and make a connection on an emotional level. Which means it’s not what you are selling, that inspires the reader’s desire for it but rather the anticipated feelings that they will experience as a result of having it.
Third is Payoff
Here is where you drive your point home, and ask for a response. This is the reason for your ad. You want to try and instil a sense of urgency. The ending sentence/s should encourage urgent response by making your reader feel that you are the most sought after person. That is if they take their time considering contacting you they might end up losing you.
